Launch, manage, and optimize advertising campaigns in the Sports Betting vertical
Identify, test, and scale new traffic sources
Work with advertising creatives: generate hypotheses, run tests, and analyze results
Manage advertising budgets and achieve target KPIs
Analyze traffic quality and key performance metrics: CPA, ROI, FTD, LTV, Retention
Collaborate with Product and Marketing teams to improve conversion rates
Contribute to the development of user acquisition strategies