Design and optimize user onboarding, retention, and reactivation flows
Prepare technical briefs for cross-functional teams (design, copywriting, analytics)
HTML email template development and adaptation for different devices
Create and implement automated email sequences using Customer.io, Smartico, Symplify, or similar tools
Prepare segments and configure content-based campaigns
Manage sender reputation: monitor deliverability, maintain high ratings, minimize spam issues
Analyze campaign performance (OR, CTR, conversions) and identify growth opportunities