Develop and execute PR strategies for B2C brands
Plan and launch PR campaigns across priority markets
Build and maintain relationships with international media, journalists, editors, analysts, and industry platforms
Prepare and promote press releases, expert commentary, interviews, research, and special projects
Identify new PR opportunities and innovative brand visibility formats
Manage external vendors, PR agencies, and freelancers
Lead end-to-end PR projects, from planning to successful execution
Develop media plans and create newsworthy, including creative, story angles
Monitor timelines, budgets, and quality of execution
Prepare reports and evaluate the effectiveness of PR activities
Contribute to the development of AI visibility strategies for brands
Work at the intersection of PR, SEO, GEO (Generative Engine Optimization), and reputation marketing
Provide recommendations to improve brand citations and recognition within the AI ecosystem
